I Don’t Fit in One Box.
That’s the Point.

Most consultants specialise. I bring solutions from industries you’d never think to look at.

I’m Aaron Winning—a strategic operator, creative problem solver, and professional pattern-spotter.

I’ve spent 20+ years working across tech, operations, live events, and music.

I don’t follow a traditional path because traditional paths don’t solve unconventional problems.

If you’re looking for someone who stays in their lane, I’m not your person.

But if you need someone who sees the system, spots the bottleneck, and tells you the truth—even when it’s uncomfortable—we’ll work well together.

How This Started…

My first real lesson in systems thinking came from World Vision Australia.

From 2001 to 2008, I helped build Vision Generation—a youth movement mobilising young people to fight poverty and injustice. That’s where I learned that passion without systems is just noise.

In 2008, I launched my consulting business. It started as Vison’d Event Management, became Myellow Media Group (2009–2012), then Project M (2012–2017), and finally FL3P (2017–now). Same business, different names, same mission: solve problems that don’t fit templates.

But the real education came from running events.

2006: Make Poverty History – Melbourne

My first large-scale event. Thousands of people. High stakes. I learned that logistics matter more than vision—because if the logistics fail, the vision dies.

2007–2014: Live Production at Scale

Ran a live production team and creative music crew. Facilitated events and conferences for up to 15,000 people across Victoria, Australia. Weekly events since 2009.

And here’s the thing: I was livestreaming these events using professional capture equipment before YouTube and Facebook even offered livestreaming. Most people think livestreaming started in 2020 during COVID. I’ve been doing it since 2009.

2014–2017: Operations & Creative Development

COO at Quiz Meisters – A pub trivia company in Melbourne. My job: monetise existing assets. We launched The Sheepoll Show—an anti-trivia experience. Learned that people don’t want what they think they want. They want something that surprises them.

2016–2018: Music Industry Operations

COO at R.E.A.L Music – An indie hip-hop label. Built audollars.com.au to give the intercultural hip-hop scene exposure. Organised tours, built artist finance systems, led production for releases and music videos.

Launched AUD’$ TV in my shed. Secured sponsorships, built a custom studio, created a platform for artists without mainstream attention.

Learned: You don’t need permission. You need a plan.

2019: The Year that changed…
EVERYTHING

In 2019, I was contracted to provide operational and logistical support for The Future of Education Now (FOEN) at the Western Academy of Beijing.

750+ international delegates. 100+ speakers. Student-led production. It was one of the most complex events I’d ever run—and it was a huge success.

I got to meet Dr. Jane Goodall at this event. My lifetime hero. That moment reminded me why I do this work: to create systems that empower people to do things they didn’t think were possible.

In December 2019, I relocated to Thailand and launched Lemon Squeezy Digital, my Thai company, positioned as the unorthodox digital partner for businesses in the ASEAN region.

All in the middle of COVID! While the world was figuring out Zoom, I was running multi-camera livestreams for bands in Bangkok. I’d been doing this for over a decade.

During 2023-2024, I co-founded Emo Night Bangkok. We ran live events showcasing local Thai talent when everyone else was trying to get back to a ‘new normal’.

2019–Today: Music Industry and Creative Agency Operations

Founder at FL3P (AU): My Australian entity is still going strong after 18 years with our incredible Managed WordPress Hosting network securely hosting over 150 websites for businesses across Australia including providing support for the largest Indie Music Blogs Acid Stag and AAA Backstage.

Founder at Lemon Squeezy Digital (TH): My Thai entity has grown year after year, working with brands like Rolling Loud, Speakerbox Bangkok, Defiance Entertainment, MARIO Education, Fungjai, AXEAN Festival, Bangkok Music City, TuneCore & CAT Radio whilst also launching our own series of events showcasing Thai Independent Artists.

2025: Building What’s Missing

I’d attended AXEAN in 2023 and 2025, and I saw an opportunity.

At AXEAN 2025, I realised something: Thailand doesn’t have an Independent Music Association.
Australia has one. The US has multiple. But Thailand—a country with one of the most vibrant music scenes in Southeast Asia—didn’t have a support structure for indie artists.

I had the contacts. I had the networks. I had the experience from building platforms like AUD’$ TV and building up R.E.A.L Music.

So I launched the Independent Music Association of Thailand (IMAT), with founding partners including Song Taew Sync, Fungjai, and AXEAN Festival.

The response from the industry has been massive.

IMAT exists to do one thing: help independent artists build sustainable careers without getting exploited.

That’s also when I went back to my roots: artist management and live production. I picked up a few artists to mentor and manage—helping them navigate the industry without the mistakes I’ve seen too many others make.

And that’s where you find me now.

The Brain That Sees What You Miss

I’m AuDHD—Autistic and ADHD. For a long time, I thought that was something I had to work around.

Turns out, it’s my competitive advantage.

Here’s what it actually means:

Pattern recognition at scale.

I see connections others don’t.

When you’re stuck on a problem in your business, I’m pulling solutions from festivals I’ve run, apps I’ve built, and NGO campaigns I’ve strategised. Most consultants think vertically. I think horizontally—across industries, systems, and contexts.

Hyperfocus when it matters.
When I’m solving your problem, I’m in it. Not distracted, not half-present, not checking my phone. I go deep, fast, and I don’t stop until the bottleneck is clear.

Honesty without the filter.

I’m not here to tell you what you want to hear. I

‘m here to tell you what you need to hear.

If your strategy is broken, I’ll say it.

If you’re too close to see the obvious, I’ll point it out.

That’s not rudeness—it’s clarity.

Systems thinking.

Autistic brains are wired for systems. I see how things connect, where they break, and what needs to change. I don’t just fix symptoms—I find root causes.

This isn’t a footnote on my CV. It’s why I do what I do the way I do it.

What I’m working on right now:

Right now, I’m focused on four things:

1. FL3P Sessions & Fractional Leadership
I work with operators, founders, and companies who need strategic oversight without the overhead of a full-time executive. 40-minute bottleneck removal calls, or long-term fractional roles (CTO, CDO, CMO, COO). Small time commitment. Big impact.

2. Independent Music Association of Thailand (IMAT)
Building the infrastructure Thailand’s indie music scene has been missing. Strategy, resources, mentorship, advocacy. Founding partners include Song Taew Sync, Fungjai, and AXEAN.

3. Artist Management & Live Production
I’ve gone back to my roots—managing a small roster of artists and helping them build sustainable careers without the exploitation that’s rampant in the music industry.

4. Partnerships & Sponsorships
Working with some of the brightest minds across ASEAN, I’m working to develop partnerships, sponsorships, and enhance the overall event experiences for some of Southeast Asia’s leading music and creative industry conferences.

How I work

I use Design Thinking, Agile, Lean UX, and Human-Centred Design. But really, my process comes down to three things:

Listen. Most people don’t. I ask questions that uncover what’s actually broken.

Challenge. I’m not here to agree with you. I’m here to help you move.

Activate. You don’t need more advice. You need a plan you can execute.

Listen. Challenge. Activate.

Ready to Work Together?

If you’ve read this far, you’re probably thinking one of two things:

“This person gets it.”
Or:
“This person is too direct for me.”

If it’s the second one, that’s okay. We’re not a fit, and that saves us both time.

But if it’s the first—if you’re thinking “finally, someone who doesn’t sound like every other consultant”—then let’s talk.

Book a FL3P Session. 40 minutes. $99. We’ll find your bottleneck, and you’ll walk out with a plan.

Or, if you’re thinking bigger—email me and let’s talk about fractional leadership, project-based strategy, or long-term consulting.

Either way, you don’t have to figure this out alone.